Date : – Sept. 30 2019

An Online Convention on Digital Marketing & Statistical Approach hosted by Sangam University on 30th September 2019. The initiative was taken up by Computer Society of India under computer science and engineering dept. in the university to enhance the skills of students in core digital marketing and statistical approach subjects. The convention lectures were delivered by Mr. Debajyoti Banerjee, Founder, 7Boats.com and organized by Mr. Kuntal Barua followed by Dr. Sunil Kumar. He transmitted his knowledge using smart classroom technology through internet. All Faculty members attended live lectures, tutorials and lab sessions and were immensely benefited by them. Students of B.Tech Computer Science, BCA and MCA attended this convention.

The convention provided training to participants on learning pedagogy to make extensive use of Technology, and covered topics such as Digital marketing fundamentals, conversion funnel design, online KPIs, Online business models (in the creative industries), Tactics specific to search engine ranking optimization and setting up keywords based ads within search engine results, Social media channel specificity, audiences and content marketing strategies, Different approaches and typologies of digital brand engagement, Organizational Memory, Social CRM model, N.O.T.E framework for mobile strategies, AACRO Model etc.